AirAsia sponsor to eSports tournament WESG AseanPosted on: Aug 01, 2018 By smartlaunch in News and trends,
AirAsia has entered a deal with the World Electronic Sports Games (WESG) Asean, an international tournament from Alisport, a branch of Alibaba Group, and will be the official airline partner of the championship. The partnership adds to AirAsia’s increasing commitment to the esports industry and includes flights, media value, and cash prizes.
The international esports championship tournament by Alisports will see ten countries in the region run and compete in the WESG 2018-2019 season through online tournaments that will lead to regional finals, and finally, the grand finals in March 2019.
The airline’s branding will be seen across various WESG Asean digital platforms and tournaments, plus AirAsia will be able to offer various products and services at the events, including its online store and ticketing agent. In January AirAsia was announced as the special sponsor and exclusive airline partner of Mineski Pro Team. Two months later, the airline had acquired a majority stake in Team Saiyan, a top-ranked professional esports team that have since been rebranded as AirAsia Saiyan.
Asean is one of the fastest growing regions in the world with 9,3 million fans, a number expected to grow exponentially.
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