Dare Iced Coffee Partners With ESL

Posted on: Aug 02, 2019 By Isabelle in News and trends,

Sydney, Australia – 2 August 2019 – Today ESL Australia, and Dare Iced Coffee, Australia’s leading Iced Coffee, have announced a partnership to bring Dare on board as official drinks partner of the ESL AU & NZ Championship Season 2 2019. 

Dare’s activation in the program propels the brand to the forefront of Australia & New Zealand’s premium esports league, and will see activations span across multiple esports-focused channels including Twitch.tv, Twitter, Facebook & Instagram as part of a broad campaign.

The Championship is Australia’s most prestigious league that showcases the pathway from the house to the biggest stages in Australia through major event qualifications, both domestically and abroad.

It sees over 32 teams competing across three of the largest esports titles: CS:GODota 2, and PlayerUnknown’s Battlegrounds. They compete across three online seasons, and two live events for their share of $60,000AUD.

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