Esports legitimized on its own terms – no need for the Olympics?

Posted on: Aug 08, 2018 By smartlaunch in News and trends,

There is no reason to try to legitimize esports to anyone, esports is a real industry. Interactivity is what sets esports platsforms apart from other sports. Esports was born from community and becomes part of the lifestyle of its fans, who build social connections, interactions and friendships through the games. It’s about connecting on a personal level and building relationships with viewers. Increasingly, millennial sports fans want content that they can rework, remix, and share easily. Millennials believe that anyone can be a content creator.

Esports is experiencing an exponential rise in popularity all around the world. The audience is estimated to be nearly 400 million and is expected to grow to 600 million by 2020.

The Olympics have become an act of preservation whereas esports are an act of disruption. The less physically demanding an event, the more cultural history it has. Archery, riflery, and equestrian sports are all preserving skills that have deeply entrenched historical value and are showcased through the legacy of the Olympic games.

If esports are to be included in the Olympics, it should be on its own terms. Esports is the future, not the past. Interactivity has become increasingy important for business and marketing worldwide, not just for esports. Interestingly, the 2018 Winter Olympics was the least-watched in history.

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