Esports Star Ninja Partners With Adidas

Posted on: Sep 06, 2019 By Isabelle in News and trends, Tyler Blevins

One of the most well-known esports stars in the world, Tyler “Ninja” Blevins, has recently signed a contract with Adidas. Other notable celebrities that have partnered with Adidas Originals, are Pharrel Williams, and Kanye West.

Blevins has the chance to create custom products with Adidas. He hinted earlier in 2018 on Twitter, that he was interested in designing custom sneakers. What makes Blevins stick out is that he is the first single esports player to partner with Adidas Originals.

Adidas already has a foot in the esports industry, and partnered with the Spanish professional esports team, Team Heretics. Adidas’ moves into the world of esports, opens up a billion-dollar market.

Not many esports players are as well-known, and stick out like Tyler Blevins does. He is a 28-year old Fortnite star, and has become successful on platforms such as Twitch, and Mixer. In the campaign video, Blevins opens up that he used to have people doubting he would ever make it in the esports world.

Watch the commercial down below:

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