Gucci Invites Team Fnatic to Sit Front Row at Their Menswear ShowPosted on: Jan 17, 2020 By Isabelle in News and trends,
Gucci’s recent Fall/Winter 2020 menswear show was this week, and among the guests attending the show was esports Team Fnatic. Team Fnatic were invited to sit front row among various A-list celebrities, and came to the fashion show decked out in head-to-toe Gucci clothing.
This public relations move by Gucci’s team showcases the growing trend of fashion increasingly getting intertwined with the esports industry. Team Fnatic is a London based esports organization, they have won three major championships and achieved the ‘Legend’ status at a record-breaking 12 Majors events.
Nothing has pointed out the possibility of a larger relationship between Fnatic and Gucci yet, but we will keep our eyes peeled for the possibility of a future collaboration. One of the most prominent fashion and esports collaborations has been the League of Legends Worlds 2019 partnership with Louis Vuitton.
Other notable fashion collaborations have been mostly between sports brands such as Nike, Adidas and Puma with various esports teams. Gucci is the second major luxury fashion brand that is seen in association with an esports organization.
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