Honda sponsors esports team and league

Posted on: Aug 09, 2019 By Isabelle in News and trends,

Honda is the first automobile company in North America, to ever sponsor both an esports team and a league. Earlier this year, the brand partnered with Team Liquid, the leading professional worldwide sports organization.

This partnership includes having Honda’s logo on team jerseys, miscellaneous merchandise, and when the team arrives to a competition, they arrive in a Honda Odyssey minivan.

Now, less than a year later, Honda has made a move to sponsor the League of Legends championship series (LCS). This marks an ambitious move for Honda, into the world of esports.

The strategy of delving into the world of esports, creates the opportunity for Honda to be seen by younger individuals, and in mixed medias, as opposed to traditional media outlets. This is due to the shifting trend of digital media making a larger impact than traditional media outlets.

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