Mobile Game Spending for the First Half Year of 2018 is up 19.1%

Posted on: Jul 18, 2018 By smartlaunch in News and trends,

Mobile data service Sensor Tower has reported that mobile game spending for the first half year of 2018 is up 19.1%, to an estimated $26.6 billion. App Store spending grew 15.1% to $16.3 billion, while spending on Google Play grew 26% to $10.3 billion.

Combined, mobile game spending accounted for 78% of total app spending for the first half year of 2018. With the continued growth of mobile gaming, corporate interest in mobile esports is on the rise. Mobile developer recently launched a dedicated mobile streaming platform in Fluxr, with the stated goal of helping to legitimize mobile esports. Last month, Amazon hosted its second Mobile Masters multi-game tournament with a $100 thousand prize pool.

There has been significant activity in esports-related mobile investments. For example, in May, Riot Games participated in a $1.2 million funding round for mobile studio Gamelynx. Developer Critical Force brought in $6.3 million and plans to use that capital to expand the esports market for its mobile shooter Critical Ops. And Taunt, a social engagement app for esports fans, has raised a total of $4.75 million since 2017.

A recent Newzoo report found that 49% of Taiwanese viewers watch gaming video content on a mobile device. Whether playing, watching, or enhancing the experience, mobile devices have become an important part of the esports industry.


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