Mobile Game Spending for the First Half Year of 2018 is up 19.1%

Posted on: Jul 18, 2018 By smartlaunch in News and trends,

Mobile data service Sensor Tower has reported that mobile game spending for the first half year of 2018 is up 19.1%, to an estimated $26.6 billion. App Store spending grew 15.1% to $16.3 billion, while spending on Google Play grew 26% to $10.3 billion.

Combined, mobile game spending accounted for 78% of total app spending for the first half year of 2018. With the continued growth of mobile gaming, corporate interest in mobile esports is on the rise. Mobile developer Live.me recently launched a dedicated mobile streaming platform in Fluxr, with the stated goal of helping to legitimize mobile esports. Last month, Amazon hosted its second Mobile Masters multi-game tournament with a $100 thousand prize pool.

There has been significant activity in esports-related mobile investments. For example, in May, Riot Games participated in a $1.2 million funding round for mobile studio Gamelynx. Developer Critical Force brought in $6.3 million and plans to use that capital to expand the esports market for its mobile shooter Critical Ops. And Taunt, a social engagement app for esports fans, has raised a total of $4.75 million since 2017.

A recent Newzoo report found that 49% of Taiwanese viewers watch gaming video content on a mobile device. Whether playing, watching, or enhancing the experience, mobile devices have become an important part of the esports industry.

 

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