Mobile Players Spent USD 62 Billion on Games in 2019Posted on: Jan 14, 2020 By smartlaunch in News and trends,
Android and iOS mobile players spent about USD 61,7 billion on games in 2019, according to market analyst Sensor Tower.
That is up 12,8% from 2018. The USD 61,7 billion in 2019 represented 74% of mobile spending for the year.
In total, games made up 68% of revenue for iOS, while making up 84% for Android. Android and iOS were also downloading a lot of games in 2019. First-time mobile game installs reached USD 42,1 billion, up 9.9% from 2018.
Google Play accounted for 78% percent of all game downloads, with the battle royale shooter Garena Free Fire being the most popular title for the platform. On iOS, Call of Duty Mobile was the most popular game in terms of revenue.
Call of Duty Mobile launched in October and got off to a fast start, earning 180 million downloads across both stores in Q4 2019. That is the best quarter for a mobile game since the Pokémon Go‘s launch in Q3 2016.
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