PUBG mobile developer Tencent launches Game for Peace in China

Posted on: May 13, 2019 By smartlaunch in News and trends,

Tencent, in an order to retain the massive player database, has released a new game called Game for Peace in China. PUBG Mobile developer Tencent Holdings Ltd stopped offering its test version of the global best-selling video game PlayerUnknown’s Battlegrounds (PUBG) in China, having waited in vain for over a year to gain regulatory approval to begin sales. Therefore, in an order to retain the massive player database, Tencent released a new game called Game for Peace for the country.

The iOS version of Tencent’s Game for Peace has topped USD 14 million in player spending in just three days. PUBG Mobile was available in China for over a year. But as Sensor Tower noted, the company couldn’t monetize the game because it didn’t meet the Chinese government’s strict media guidelines. Therefore, Tencent developed Game for Peace with one of its internal teams.

Tencent claims that the new game has an element of patriotism. The anti-terrorism themed game is very similar to PUBG, barring a few exceptions. Game for Peace is the most downloaded free game and top-grossing game in Apple’s China App Store, according to data from Sensor Tower data. Analysts at China Renaissance have estimated that Game for Peace could generate up to USD 1,48 billion in annual revenue for Tencent.

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