UNICEF Collaborates with Fnatic

Posted on: Jan 20, 2020 By smartlaunch in News and trends,

UNICEF (United Nations Children’s Fund) has partnered with Fnatic to launch a campaign that will aim to promote positive behaviour in the gaming community.

The partnership will kick off on the 23rd of January with the #GotYourBack campaign, which will see Fnatic produce charity streams and content that promote positivity within gaming and esports.

Influencers and players signed with Fnatic will raise funds alongside UNICEF’s Marcus Rashford for various UNICEF programmes across the globe.

Glen Calvert, Chief Operating Officer, Fnatic said: “‘Toxicity online is one of the biggest challenges we face in our industry as it creates barriers to entry and enjoyment for players and fans alike. Together with UNICEF we can help our community tackle this problem and work to build a safe, positive and inclusive environment for all, while raising money for the world’s most vulnerable children.”

Sue Adams, UK Director of Partnerships, UNICEF said: “UNICEF is committed to creating a better world for all children, wherever they are, online or offline. We therefore welcome this opportunity to work together with Fnatic to tackle online toxic behaviour, whilst also raising funds for our on the ground programmes.”

Marcus Rashford, Manchester United F.C. said: “I have experienced the effects of toxic online behaviours myself, I know what that feels like, so partnering with UNICEF and Fnatic to promote positivity in gaming was a no-brainer for me. It’s important our platforms are used positively to offer a voice to causes and, in this case, children, who sometimes struggle to be heard. I’m very happy to provide that.”

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