US game spending up 40% first half of 2018

Posted on: Aug 31, 2018 By smartlaunch in News and trends,

Overall total industry consumer spending on video gaming in the US reached $19,5 billion in the first half of 2018 (Jan-June), an increase of 40 percent compared to the same time period last year, according to the leading global information company The NPD Group.

With mobile games experiencing the most growth, all content categories, which include full-game, DLC/MTX, subscriptions, and mobile saw increases. Video game content sales increased 43 percent to $16,9 billion.

The software titles having the most positive impact on dollar sales in the first half of the year include Candy Crush, Far Cry 5, Fortnite, God of War, PlayerUnknown’s Battlegrounds, and Roblox. Thanks to strong sales across all gaming platforms, particularly sales for Xbox One and plug & play devices such as Nintendo’s Super NES Classic Edition, spending on video game hardware hit a 7-year high, increasing 21 percent to $1,7 billion during the first half of the year; and accessory sales increased 41 percent, with headset/headphone sales nearly doubling over the same time period.

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